Twiddling your thumbs through a hum-drum day at work? Want to get busy? Take a look at the following articles collected from a variety of reputable real estate sources. Read on - learn everything you wanted to know and more about IDX/Broker Reciprocity. Find out how successful Realtors are snapping up the quality leads via this state-of-the-art must-have Internet tool.
   
Why Every Style of Brokerage Needs an IDX Web Site - Realty Times
"A home search engine, at its most basic, provides the consumer a way to search for a home with criteria that they specify. It helps them make initial decisions about size, price and location. On a deeper level, it allows the consumer to maintain their anonymity until they are ready to be approached by sales people." - - - "...it is in your best business interest to be offering IDX home search engines on your company site, and all agent websites within your brokerage. "
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Broker Reciprocity: MLS Data for Everyone - Realtor® Association Executive
"Mega-broker members of the Regional MLS of Minnesota have enjoyed fourfold increases in traffic to their sites since Broker Reciprocity, notes Larson. "But a couple of one-man operations have told me that their buyer customers are logging into their sites every night to browse for new listings," he says. "These brokers are probably enjoying 10 to 20 times the traffic they would normally have seen.""
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The Dawning of the Age of IDX - National Association of Realtors®
"...access to MLS data keeps the consumers' "eyes" on the site, rather than leaving it to get listing information. That can only reinforce the personal branding so important in garnishing new client leads."
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Ten Ways To Build A Successful IDX Home Search - Realty Times
"Forcing the Internet homebuyer to provide personal information before they can search on your site is a mistake." - - - "After all, someone who has searched your site and found something they like, then requested more information on it is a more qualified lead and more likely to do business with you in the end."
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The Sorry State of Internet Listings - Realty Times
"Two-thirds of homebuyers in the first half of 2003 used the Internet to search for a home while only 49 percent of buyers reported using newspapers. What does that mean to Realtors and their marketing strategies? It means it is time to take Internet marketing of listings more seriously."
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